Working together.

Since 2018, Dorst & Lesser is the Social Content Agency for Jägermeister. We helped them create mysterious, exciting content that resonates with the Gen Z and Millenial audience. Their message: “Excitement Lies in the Unknown,” is the core of our social strategy.

Our goal.

From real-world party moments to digital adventures, we keep Jägermeister at the forefront of spontaneous fun for their social-savvy followers. During the lockdown, we launched the digital ‘Nachbar’ with Jägermeister, a virtual escape complete with a karaoke bar, games, and of course, shots. Our mission was to pack this virtual space with energy and engagement, which earned us a SAN-award.