Olvarit.
Social Campaign Partner.
Olvarit “Maak er een potje van”
We’re proud to have partnered with Olvarit to bring the “Just Make a Jar Out of It” campaign to life a social-first, full-funnel activation based on real insight and honest emotion.
The idea was born from data that revealed a clear tension: among parents, especially mothers, there’s a prevailing belief that only home-cooked meals are good enough for their children. Giving a jar of baby food often carries an unfair stigma, amplified by the so-called “mom mafia” and the picture-perfect standards of parenting seen across social media.
But research tells a different story: there’s nothing wrong with giving your little one a jar, especially when it’s filled with pure, natural ingredients. And while we can’t erase that judgment overnight, we can offer a new perspective one that brings relief, reassurance, and even a little joy.
The result: a campaign that speaks to the heart and brings a smile. Because sometimes; Cuddling is better than cooking, Splashing in puddles beats peeling potatoes and life just doesn’t go as planned. And that’s when it’s more than okay to just make a jar out of it. And enjoy all those moments with Olvarit.
Changing myths.
In addition, we took to the streets and gave the floor to real experts to help tell the true story behind Olvarit, debunking common myths and misunderstandings. Not in a finger-pointing, judgmental way, but with calm, clear, and relatable facts. By sharing honest, straightforward insights from pediatricians, nutritionists, and experienced parents, we aimed to replace pressure with perspective. The goal wasn’t to convince parents they’re doing it wrong, but to reassure them they’re already doing more than enough. Because sometimes, all it takes is the right information, shared in the right tone, to shift the way people see something.
UGC campaign.
This campaign wasn’t just about telling a story, it was about letting parents tell theirs. Through a mix of influencer content and user-generated moments, we invited the community to show what “Just Make a Jar Out of It” really means in everyday life. From skipped naps to rainy-day chaos, parents shared the real, unfiltered moments where Olvarit made things just a little easier. By putting these honest stories front and center, we turned the campaign into a shared movement, one that reassures, relates, and reminds us all: it’s okay to let go and just make a jar out of it.