Alpro.
Global Social Media Partner.
Working Together.
Since 2016, Dorst & Lesser has been the Global Social Content Agency for Alpro, part of Danone International. We concept, produce and manage content across Alpro’s social channels to keep the brand at the forefront of the competition.
Our goal.
We make Alpro stand out by showing that plant-based is for everyone, not just perfect vegans. From scalable toolkits to original content, we’re here to keep Alpro at the top of social conversations. By mixing creativity with a clear message, we help Alpro build a connection that’s authentic, nutritious, and always ahead of the curve.
New global social strategy.
It doesn’t happen very often that a brand changes it’s visual identity (logo, packaging, imagery) and tone-of-voice, whilst launching a Global campaign in support of a new core creative idea aimed at cheering people's progress towards a healthier lifestyle. Launching a new brand identity meant we needed to reach a lot of people, a lot of relevant people, which is why, apart from selecting those channels our targat audience would be present, we prioritized those with the largest reach potential, namely Facebook, Instagram and YouTube. On top of this, we assessed other locally relevant platforms, such as Twitter and Spotify, to allow for additional reach.
Alpro TikTok
At Dorst & Lesser, we manage the global TikTok account for Alpro, connecting with Gen Z by speaking their language. Through engaging, plant-based content, we inspire our audience, staying ahead of trends and making plant-based living exciting and relatable.