Lotus Biscoff.
Social Campaign Partner.
Working together
We’re proud to collaborate with Biscoff as a social campaign partner for their “You Gotta Love Biscoff” initiative. This TikTok-first campaign is crafted to highlight the irresistible craving people feel for Biscoff cookies and spread-moments so relatable they turn into content that stops the scroll.
The campaign embraces TikTok’s “interest approach,” focusing on what truly sparks curiosity and emotion within the platform’s core audience. For Biscoff, that means showing how even the most generous among us might abandon the idea of sharing when faced with a jar of spread or a packet of cookies. It’s a universal feeling; playful, human, and easy to connect with.
The creative approach builds on authentic, joyful moments that feel native to TikTok, with storytelling that taps into everyday scenarios: sneaking a bite, hiding the last cookie, or playfully teasing a partner over who gets the bigger piece. These moments not only entertain but also put Biscoff’s distinctive assets; its taste, look, and brand feel front and center.
Because when it comes to Biscoff, the only real question is: can you keep it all for yourself?
Multi-Market TikTok campaign
This campaign has been developed with a truly international approach, tailored for rollout across 10 countries including the United States, United Kingdom, Netherlands, Spain, Belgium, France, and Australia. To ensure cultural and emotional relevance in each market, we’ve created content that is fully adaptable and produced in multiple languages. Our strategy ensures that while the creative concept remains universally recognizable and true to Biscoff’s identity, the tone, language, and local nuances are carefully adjusted to resonate with each region’s audience.