The Social Scoop - Week 27

Welcome to The Social Scoop! Your go-to bi-weekly update on all things social media: brand new features, key trends and platform shifts, all in one place.

TikTok introduces their new advertising objective: Brand Consideration 🚀

TikTok just unveiled its new addition to their advertising campaigns: Brand Consideration Ads. Use this type of campaign when you’re looking to reach high-intent audiences right when they’re ready to buy. With advanced targeting powered by TikTok’s Market Scope tool, you can now zero in on users in the consideration phase, which goes beyond the regular retargeting and lookalike audiences. These ads let you tailor your messaging to speak exactly to where your audience is in their journey. The result? Smarter campaigns, better engagement, and real results.

Instagram is rolling out the “Repost” feature globally 🔄

Instagram is rolling out a new repost feature that lets users share other people’s Reels and feed posts directly to their own feed, something that was previously only possible via Stories. Reposted content will show up in your followers’ feeds and in a specific tab on your profile. It’s similar to how reposts work on TikTok, helping content spread faster and reach new audiences. For brands and creators, this opens up extra ways to increase visibility and engagement.

Pinterest steps up with AI collages and smarter recommendations 🤖

Pinterest is rolling out new tools to help brands create and share content more effectively. A key update is AI-powered collages, which let users quickly turn product images into shoppable, visually styled posts. This update is ideal for brands looking to inspire and drive conversions. On the discovery side, Pinterest has upgraded its algorithm to analyze up to 16,000 user actions instead of just the last 100. Early results show impressive gains: repins have more than doubled, time spent is up 1.4%, and there’s been a 12.8% drop in Pin hides.
Combined with enhanced trend insights. Featuring curated themes, shopping data, and seasonal highlights. These updates make Pinterest an even more powerful platform for brands aiming to connect with audiences and stay ahead of trends.

YouTube is stepping up its game this summer with 3 new updates 👀

Three new updates on YouTube! First up, Shopping Product Stickers are now available in Shorts, letting creators tag products directly in their videos, boosting click-through rates by over 40% in early tests. Meanwhile, YouTube is rolling out advanced AI-powered features, including a smarter search carousel that surfaces short video summaries for queries, and an expanded conversational AI assistant to help users explore content more intuitively. Plus, the highly anticipated new version of their generative AI is on the way, promising to let creators generate entire Shorts using just a prompt. Together, these updates signal a major leap forward in how we discover, create, and shop on YouTube.