The Power of “Part Two”: Why Split Content Works

Hacking the algorithm, who doesn’t want that? Everything comes down to watch time: the longer people watch, the more the algorithm pushes your video. But how do you actually make that happen? Today, we’ll explore one of the many smart ways to do it and show how Instagram’s new feature makes it even easier.

Two Birds, One Stone

We’re seeing more and more creators split their videos into two (or more) parts. Not because they can’t tell the story in one go, but because it’s a smart way to work with the algorithm. Two birds, one stone: you get extra video views and increase your account visibility.

For example, if you’re a fashion brand on social media, think of a video where you style someone: Part One shows the process, and Part Two reveals the final look. This keeps viewers engaged and guides them to more content on your profile.

Instagram’s New Feature

To make this process even easier, Instagram now lets you link Reels together. You can run multiple Reels as a continuous series, with a “Watch Part 2” button automatically appearing below your video. It’s a simple way to keep your stories organized and your audience engaged for longer.

What This Means for Brands

For brands, this feature opens up new opportunities: you can test concept ideas and see what resonates with your audience. It’s also a smart way to present product launches, tutorials, or brand stories in digestible, connected pieces—boosting both video views and profile visits.