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Brands, take notes: How to sell more through Snapchat

7 October 2024 - Inge Wishaupt

Which do you trust more: a polished TikTok video or a short, unedited Snapchat clip from your favourite influencer talking about a product?

Influencer recommendations drive purchases

Recent studies show that Snapchat influencers are more effective in driving purchases than Instagram or TikTok, especially among Millennials and Gen Z. About 85% of this group, primarily Gen Z, have bought products after a recommendation on Snapchat, making the platform a major player in US social e-commerce.

Creativity meets authenticity

Snapchat’s interactive features, like AR lenses and filters, increase engagement, enabling influencers to create highly engaging ads. Combined with an authentic influencer culture, where creators share genuine, minimally edited content that showcases their personality, this leads to higher conversion rates. Learn more about the importance of an authentic influencer culture.

Why brands should use Snapchat creators

For brands, leveraging Snapchat influencers is a smart move, particularly when targeting younger audiences who spend significant time on the platform. The blend of creativity and authenticity makes Snapchat the ideal space for driving conversions.
Creative Social Agency Dorst & Lesser tracks the latest social trends weekly, so you stay informed about what’s happening.

Written by
Inge Wishaupt
Inge Wishaupt
Social content creative