A creative revolution

Have we entered a time where even artists, creatives, and creators can be replaced by robots and computers? Imagine: You type ‘young fashionable women holding a cocktail’ and artificial intelligence transforms this text into an image within seconds.

Nowadays augmented intelligence is almost everywhere to be found. It provides countless opportunities for marketing purposes. From Hollywood filters on Instagram to self-driving Teslas. But now we go a few steps further.

OpenAI’s new image-generating model, Dall-E will make the heart of every creative either skip a beat or it will freak you out. This program takes a text caption and generates images to match it in almost any style you can imagine. From simple drawings to realistic portraits, Rembrandt-style paintings, and the list goes on. Its ability to understand and render concepts of space, time, and even logic is even more impressive. But it doesn’t stop there. It can’t only create images and pictures (as if that is not enough to drop our jaws). The generator is also able to create human-like text, including poems and even computer codes.

Cosmopolitan was the first to create an entire magazine cover via Dall-E. After an hour-long zoom meeting where the most bizarre descriptions were being thrown at the generator, the cover was as good as done. Yes, you read it right. One hour. The possibilities are endless which also makes it a bit scary to think about what this development might bring us in the future.

When AI can write poetry and make art, what does that mean for artists?