What is the app BeReal and why is it so popular?

Take a spontaneous photo at any point in your day and share it with your friends. BeReal is the latest trending social media app. The creators of the app want, as the name suggests, to create more authenticity online. But how does the app work and what can we expect from it? We’re going to tell you the ins and outs of the new social app BeReal!

BeReal sends a notification to you and your friends at a random time of day. You then have to take a picture within two minutes of what you are doing at that moment. The camera takes a picture simultaneously with both your front and back camera. The photo is then shared with your BeReal friends, or – if you dare – on the ‘Discovery’ page, where the whole world can see your post. Are you too late or did you make several attempts to take a picture? Then your friends will see this too. Secretly taking screenshots will not work either, because the original poster will also be notified.

You only get to see the photos your friends have posted once you’ve made your own BeReal for the day.The refreshing thing about the app is the authenticity that the creators want to radiate. On social media we often only share the best and funniest moments of our lives, but this is not the case with BeReal. The app stands for authenticity and that is reflected in everything. The app has no filters, likes or followers. You can react to the photos of your friends by using the “RealMoji” and sending a picture of your facial expression in response. Because you post a picture every day you and your friends get a daily update from each other’s lives and after a while you have a nice overview of what you’ve been doing every day. The app has become very popular in recent months, according to Apptopia the monthly active users of BeReal have grown by 315% so far. 65% of downloads so far have taken place in 2022.

BeReal makes it very clear that it is not a place for influencers “If you want to become an influencer, feel free to stay on TikTok and Instagram,” they write in the description in the Appstore. We are curious to see what the app will bring.