Viral TikTok - Hey Marco!

Hey Marco! Marco? Who’s Marco?

The viral TikTok ‘Hey Marco’, ‘Ja, Prima’ can be seen everywhere in Holland. For the non-Dutchies a quick translation: ‘Hey Marco, ‘Yes, Fine’. A text every Dutch father, grand-father, neighbor or teacher says every once in a while. On their bicycle, at school, during sports or at the ice salon in the neighborhood. This recognizability works at TikTok. Not only Gen Z is laughing about it, but even older generations recognize themselves in ‘Hey Marco’, started by Tiktokker Sam Kroon. In a short period of time he reached millions of views and over 300 thousand followers.

This is for Bol.com a great pick up to attract attention amongst the younger target group and also the paper globber called ‘Holle Bolle Gijs’ from theme park the Efteling contributes to the trend. Sam is continuing recording TikToks about recognizable, traditional Dutch situations. Let the newsjacking machine run!