TikTok the search engine

It may sound strange, but the search engine Google has gained a formidable competitor: TikTok.

In recent years, millions of explanatory videos and tutorials have been uploaded to TikTok. Videos in which explanations of all kinds of subjects are given in 15 seconds in a funny, simple manner. This form of content has been dubbed “Microlearning”, where topics are distilled into digestible, small chunks.

In recent years, TikTok has further stimulated this form of content with the #LearnOnTikTok initiative. An initiative through which they have developed learning materials for TikTok with well-known names, media publishers, educational institutions and real professional experts.

This has led to TikTok now also putting a lot of energy into making a super smart search engine. And GenZ has now embraced this feature. Have a question? TikTok answers it, with short entertaining videos.

This search engine also opens a great new door for brands and creating educational content for your target group. If you are already on TikTok with your brand, make sure you are smart with your titles and hashtags, because SEO plays an increasingly important role on TikTok.