TikTok steps up its game again

Times are changing. How TikTok once began as a platform for dancing and lip-syncing, as of this week TikTok has revamped its Marketing Partners website. Not entirely new, as TikTok launched it back in 2020, they have expanded their list of creative and ad-tech tools. This platform can help businesses get the most out of their in-app efforts.

In fact, the platform makes it super easy for brands to find their own marketing partners. With already 186 partners in 35 countries can help you directly with all aspects of TikTok. Think full-service marketing strategy or a specific aspect you could use help with!

TikTok’s Marketing Partner list is divided into six categories, with expert assistance available:

• Campaign management (Launch, scale and optimize campaigns)
• Measurement (Evaluate performance to drive action)
• Creative (Make unskippable TikToks at scale)
• Effects (Level up video creative with custom-built effects)
• Commerce (Unlock shopping on TikTok and drive sales)
• Sound (Build a sound-on strategy with chart-topping music)
• We think this is an important trend in the social media landscape.

Partners have a wide range of industry expertise and help brands get started or optimize their TikTok strategy. For example, they can help you with 1 aspect of TikTok or the full-service approach. This allows everyone to get the very best out of their TikToks.