TikTok Rolls Out New Pulse Ad Options

TikTok is expanding its Pulse program with new premium ad placements, giving brands even more opportunities to tap into trending topics and position their content alongside top-performing videos and trusted publishers.

What is TikTok Pulse?

Pulse allows advertisers to place their content among the top 4% of videos on TikTok, based on reach and engagement. Campaigns are tailored by category, such as Gaming, Fashion, or Beauty, to ensure content is visible to the right audience.

What’s New?

TikTok is enhancing Pulse with additional advertising options and new content categories. The Pulse Premiere expansion lets brands place ads next to content from premium publishers like Formula 1 and Warner Bros, within broader categories such as Sports, Entertainment, and Lifestyle. This gives advertisers the chance to align their advertising with both trending and brand-safe content.
During major cultural moments or events, brands can now use Pulse to strategically position their ads when relevant. Pulse has also added new Pulse Placement options:

• Custom Lineups: Uses generative AI to build high-quality, tailormade content lineups specifically curated for each brand.
• Max Pulse: Places ads alongside the top 4% of trending content on TikTok for all categories for the widest possible reach.
• Category Lineups: Ensures ads appear next to trending content within specific categories like Sports or Fashion.
• Seasonal Lineups: Focuses on content tied to key seasonal or cultural moments, like Christmas or the Olympics.

Why It Matters

These new Pulse options make it easier for brands to show up at the right time, in the right context, to the right audience. Whether you’re running a seasonal campaign or looking to jump on a trend, Pulse now offers greater precision and flexibility. According to TikTok, Pulse campaigns can drive up to 45% more exclusive reach.
In short, if your brand wants to stand out and stay relevant, these new Pulse ad features might be just what you need to elevate your campaign.