TikTok launches Brand Consideration Ads

TikTok recently introduced its new Brand Consideration Ads, a powerful tool that offers huge potential to elevate campaigns both creatively and strategically.

Why is this update worth your attention?

With Brand Consideration Ads, TikTok now lets you target not just by interest or demographics, but by intent. Is someone just becoming aware of your brand (Awareness), actively considering a purchase (Consideration), or ready to convert (Conversion)?

TikTok’s new approach (based on its Market Scope insights) allows for even more precise campaign segmentation. That means we can tailor messaging and creative hooks to each stage of the funnel.

What does this mean for you as a brand or marketer?

• Relevant content for every stage – We create targeted content that truly resonates, depending on where your audience is in their journey.
• Smarter media spend – You only invest in audiences open to your message. Less waste, more impact.
• Improved performance: More clicks, more engagement, higher conversion – all thanks to better targeting.
• Full control over the customer journey: Don’t just hope for conversions, actively drive them.

TikTok has also released a handy infographic outlining how Brand Consideration Ads work, along with early results, and they’re looking very promising.

With Brand Consideration Ads, you gain more control, more relevance, and better outcomes. You’re not just visible, you’re present at the moment that matters. This is the time to future-proof your TikTok strategy and get the most out of every impression.