The Social Scoop - Week 52

tiktok introduces a ‘nearby feed’ for local discovery📍

TikTok is introducing a Nearby Feed that focuses on relevant local content based on users’ location and interests. The feature makes it easier to discover nearby brands, restaurants, events, and hidden gems. This new feed will first launch in the UK, France, Italy, and Germany. For creators and brands, this opens up exciting opportunities: public posts can now reach people in the same city or region and boost local visibility. 

instagram updates: early access reels & story resharing 🔁

Instagram is testing Early Access Reels, allowing creators to share Reels exclusively with their followers for a limited time. Non-followers see a blurred preview and are encouraged to follow to unlock the content early. This isn’t entirely new. Earlier this year, Instagram introduced Locked Reels, which required an access code to view content. Early Access Reels builds on that idea, but focuses more on follower growth rather than exclusivity alone. Instagram is still testing this feature, but it could become a smart way for brands and creators to create hype, reward followers, and grow their audience.

In addition, you can now reshare any public Story, even if you’re not tagged. Original creators are automatically credited, making it easy to amplify content while keeping ownership clear. This expands Instagram’s repost features and gives brands a real chance to make Stories go viral and reach new audiences organically.

meta Is considering charging business pages to post links 💰

Starting December 16th, certain Facebook profiles without Meta Verified, will be limited to sharing links in 2 organic posts per month. While the test is currently limited, it signals another push toward paid visibility on Facebook. Some users are already seeing the link limit if they’re part of the test, but it’s not officially launched for all Facebook users or Pages. It might expand later, but right now it’s just a limited experiment.

more youtube shorts ad possibilities 🔥

YouTube has announced some expanded Shorts ad options for your last-minute holiday push, including comments on Shorts ads, enabling users to link to a brand’s website within branded content, expanded Shorts ad placement options, and more. Moreover, they’re experimenting with showing carousels in the Shorts feed to help users reach their audience in a new way. Creators can include up to 10 images per post, making them a great format for storytelling.

tips to awareness with the new linkedin ad option. 💡

Have you noticed your LinkedIn video impressions dropping? You’re not alone. As LinkedIn starts serving videos more selectively, creators and brands are shifting toward static posts, carousels, and text. At the same time, LinkedIn’s new features make it easier to get noticed: secure prime ad spots, personalize messages for each viewer, and quickly create multiple content variations to boost engagement. Read more about it in this article.