The Social Scoop - Week 25

Welcome to The Social Scoop! Your go-to bi-weekly update on all things social media: brand new features, key trends and platform shifts, all in one place.

Facebook renames all videos to Reels 🎬

Facebook has decided to group all video content under one name: Reels. Regardless of length, every video is now called a Reel. This update should make video on the platform easier to use and more engaging for both users and creators. The separate video pages are being replaced with one Reels section, making videos easier to find and watch. For brands, this means all videos now have the chance to appear in the Reels feed, giving more opportunity for organic reach.

SEO Instagram update: Google will begin including Instagram content from professional accounts in search results 👀

From the 10th of July, search engines will be allowed to share the content of open professional Instagram accounts automatically on result pages. Before, people could search for accounts, but not direct content from the platform. This update, which makes it easier for new audiences to find your content, changes the SEO strategy for many companies. As the update is still a month away, brands should think about what language and content they will use for their profile. For example, when somebody searches for ‘rain proof tent’, an outdoor brand should be able to pop up through the usage of the right bio, content, and captions. The next and new question should be, is my content and caption searchable?

Scroll & Spend: TikTok Shop sales roar 🛍️

As TikTok shops became available in more countries last year, TikTok has shared new insights to show the success of this feature. Currently, there are over 750 categories in which shoppers can find items. Speaking of items, more than 70 million products are available to choose from in Tiktok Shop. The numbers show great success as sales have increased, only in the U.S with 120% since last year. The data also shows that buying from live streams is very popular. As a result of the growth, TikTok is looking for new ways to create a more customized TikTok Shop for sellers to find the right audience. While this news shows a positive perspective, the platform is still struggling to make European audiences captivated by TikTok Shop.

LinkedIn launches deeper insights to track post performance 📊

LinkedIn now offers enhanced analytics that show exactly how your posts drive profile visits, new followers, and engagement with call-to-action buttons. For brands and professionals, this means gaining much clearer insight into which content truly delivers results. Whether it’s boosting visibility, generating leads, or strengthening your expertise, this data helps you make smarter decisions and optimize your social strategy.

TikTok Teams Up with Scope3 to Drive Sustainable Advertising 📈

TikTok has partnered with Scope3 to help advertisers measure and reduce the carbon footprint of their campaigns. Using Scope3’s open-source emissions model, aligned with the Ad Net Zero framework, TikTok provides data on ad impact based on reach and targeting. This supports brands in making more sustainable choices and aligns with TikTok’s goal of reaching carbon neutrality by 2030, including efforts like removing 5,100 tons of CO₂ with Climeworks. The move highlights TikTok’s commitment to driving environmental impact through digital advertising.

YouTube Expands Access to 30-Seconds Non-Skippable Ads🔐

Google is testing 30-seconds non-skippable ads in YouTube’s auction campaigns, previously only available through premium reservations. Now in beta, these ads offer brands more control, full viewer attention, and access to high-impact inventory without needing special deals. Paired with existing formats like 15-second non-skippables and 6-second bumpers, this opens new creative and strategic opportunities for advertisers.