The Social Scoop - Week 13

Instagram tests AI-generated comments 👀

Instagram is experimenting with AI-generated comments, offering users suggested responses instead of typing their own. This feature appears as a small icon next to the comment field and generates ready-made replies based on the post’s content. The goal of these integrations is to encourage more human engagement. However, users express dissatisfaction, feeling that it compomises one of the app’s most authentic and meaningful aspects.

TikTok launches ‘Explore’ page dedicated to photo carousels  📸

In addition to the ‘For You’ and ‘Following’ pages, TikTok has introduced a new ‘Explore’ page. While it was initially announced in November 2024, it now appears to be fully rolled out. What sets it apart? It exclusively highlights photo carousels, signaling TikTok’s move beyond video content. With this update, TikTok is expanding its role beyond just being a video-based platform even more.

Meta hints at AI-user profiles 🤖

Meta’s broader vision includes AI-driven user profiles that interact like real people, aiming to boost engagement by ensuring posts receive more comments. While this could encourage more conversations, it also raises questions about authenticity… Will social media still feel ‘social’ if AI is driving the dialogue?

LinkedIn expands AI-powered ad targeting 🎯

LinkedIn has incorporated some new elements into ‘Predictive Audiences’ to make them even more effective. The new updates allow businesses to include company lists for better B2B targeting and integrate retargeting sources for more precise audience expansion.

The TikTok Saga continues: no deal, no ban… Yet ⏳

With less than a week remaining until the extended negotiation period ends, Trump remains confident that he can resolve the situation before April 4, while senators in the White House are recommending another extension. Last week, negotiations with Oracle were in progress, and as far as we know, they are still being considered as a potential partner. But will a deal be reached in time to prevent the ban? We’ll keep you updated!