The Social Scoop - Week 11

Instagram tests ‘Blend’ feed: a shared Reels experience with your friends 👯‍♂️

Instagram is currently testing ‘Blend’, a new feature integrated into messaging that lets you and a friend enjoy a shared feed of Reels tailored to the both of you. This new ‘feed’ aligns well with Instagram’s goal of fostering connections and interaction within its community.

LinkedIn just dropped comment impressions 💬

As the very first platform, LinkedIn is giving creators and brands real data on comment visibility with ‘comment impressions’. This update means you can now track which comments drive reach, proving that visibility and engagement on LinkedIn isn’t just about posts, it’s about strategic interactions too.

Oracle Emerges as Most Likely Partner for U.S. TikTok Deal 🔮

As the deadline for a potential TikTok ban approaches, more potential partners have stepped forward. Now, a familiar name has resurfaced: Oracle. Back in 2020, former President Trump attempted to sell TikTok’s U.S. operations to Oracle after initially seeking to ban the app as retaliation against China for the spread of COVID-19. While nothing is official yet, an announcement on the deal is expected early next month.

Instagram is exploring a separate Reels app 🎬

Whispers from within Instagram suggest a bold move: a standalone Reels app, mirroring TikTok’s immersive, scrolling feed. Adam Mosseri hinted at the potential shift last week, according to insiders. We’ll keep you updated in case the Reels app makes it to the test phase.

YouTube overtakes Spotify as the #1 Podcast platform in the US 🏆

YouTube has officially surpassed Spotify and Apple Podcasts as the top choice for podcast listeners! According to Edison Podcast Metrics™, 31% of weekly listeners (ages 13+) prefer YouTube over Spotify (27%), highlighting the rise of video-first podcast consumption and its power as a discovery platform.