The Beste YouTube Ads of 2024

Looking to Take Your YouTube Ads to the Next Level in 2025? YouTube has shared a list of the top-performing ads of the year. AI tool Gemini analysed 13,000 successful campaigns and helped identify key trends. The takeaway? Original creativity and storytelling are essential. Here are some highlights:

Volvo’s Long-Form Storytelling

Longer stories work. Volvo impressed with a four-minute ad that goes beyond the typical short clips. It proves that you can keep viewers engaged if your story is compelling and well-constructed.

Louis Vuitton and Emma Stone: A Recipe for Success

Louis Vuitton hit the mark with an 11-minute conversation between its fashion director and actress Emma Stone, delivering 20% more watch time than the industry average. While Emma Stone’s presence undoubtedly played a big role, this demonstrates that longer content can also be highly effective. It’s all about quality and telling a captivating story that holds your audience’s attention.

Creators Make an Impact

Collaborations with YouTube creators were a massive success. Their authentic style and connection with fans fostered trust, with 98% of viewers saying they trust YouTube creators more than those on other platforms.

Tapping Into Fandoms

Brands that embraced popular communities, such as K-pop fans or Sims enthusiasts, achieved outstanding results. Think of Coca-Cola and McDonald’s, who managed to form genuine connections with these audiences.

So, what’s the key to success? Don’t be afraid to experiment and focus on stories that leave a lasting impression and capture attention from the very first moment. Whether you choose short or long formats, the right approach can truly resonate with your audience. By tapping into communities and fostering authentic connections, brands don’t just stand out—they also create loyal followers. It’s time to bring those ideas to life and make an impact!