Stop Spending Hours Searching: Find Your Ideal Instagram Creator

Last week, Meta quietly rolled out a new update for all brands working with influencers or creators. While the update is visible in the Creator Marketplace from the Netherlands, for now, creator insights are only available for the U.S.

The Meta Creator Marketplace is a platform where brands and creators can connect for collaborations. It’s convenient because companies can easily spot the right influencers, while creators can land new opportunities. Behind the scenes, Meta has improved Instagram’s Creator Marketplace to make collaborations smarter and faster by introducing the following features:

• Keyword Search: Brands can now search for creators by topics such as “fitness,” “tech,” “food vlogs,” and more. This makes it easier to approach top creators currently relevant to your industry.
• Creator Insights: Profiles now show engagement rates, posting frequency, and previous brand collaborations.
• AI Recommendations: Meta suggests relevant creators and even shows which organic posts perform best for boosting.
• Reel Previews & Brand Badges: Brands can view playable previews of Reels and see verified badges to confirm credibility.

In short, this update isn’t just about new tools—it’s about building real, meaningful brand-creator connections that drive growth on both sides.

We expect this rollout to reach the EU soon, so keep an eye out. Regardless, we highly recommend exploring the Creator Marketplace if you haven’t already!