New year, new changes in social media!

New rules, new updates! Enter TikTok’s ‘Customize Feed.’

New year, new regulations! The Europe Digital Services Act (DSA) will come to life in Q1, bringing along new rules that will change how apps (like TikTok and Meta) handle private data and utilize algorithms, providing users with more control.

Customize Feed on TikTok

In response to these regulations, TikTok introduces a new update called ‘Customize Feed.’ This feature allows users to specify preferences for their feed, including utilizing a similar Chat-GPT function. The aim is to further personalize the user experience. However, the question remains whether the audience truly desires this level of specification. Too many adjustments that you can change yourself might result in less appealing outcomes. Will this result in the content people encounter on their apps remaining both engaging and inspiring? Will we all end up missing the algorithm immensely?

Unconscious and conscious desires

What does this update mean? New regulations and updates on platforms like TikTok mean that companies must approach their audiences differently. TikTok’s ‘Customize Feed’ helps businesses understand what users want to see but also demands a deeper understanding of the true interests of the audience. It’s not just about meeting explicit preferences but comprehending the audience’s conscious and unconscious desires. What will be the next step in this evolution? What updates will other platforms bring?

In essence, companies must adapt their approaches and rethink their strategies due to mandatory regulations. The key to success? Understanding and embracing this dynamic for successful online interaction!