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Need tickets? Tiktok's got you!

22 July 2024 - Lena Visser

Where we used to keep up with all the cool events thanks to Facebook, we will now use TikTok! TikTok has taken another step into the event world by partnering with Eventbrite. This means that users can now easily include links to events in their TikTok videos.

Why is this interesting?

TikTok’s new partnership with Eventbrite makes it super easy to share links to events directly in your videos. Viewers see a video of a cool event, and can buy tickets with one click. This feature allows TikTok users to host and promote events within their communities. While TikTok also partners with big names such as Ticketmaster and CTS EVENTIM, its integration with Eventbrite offers unique advantages. In fact, Eventbrite caters to a wider range of events, from local small-scale gatherings to large festivals. This makes Eventbrite perfect for individual TikTok users and smaller organizers to promote niche events. Moreover, this development allows for more personalized and relevant recommendations for viewers.

Experiment!

This development is a great outcome for marketers, as well as for organizers who are just getting started. And, it is available in all countries! In addition to engaging content such as recaps, teasers and interviews, make use of clear links in your videos. And experiment with different formats. By making smart use of TikTok’s Eventbrite integration, you can not only increase your online reach, but also strengthen offline engagement with your events.

Written by
Lena Visser
Lena Visser
Account manager