Meta's newest game changer lets you keep a closer eye on your competitors!

It’s time to update your competitive analysis if you are a creator or in any way involved in influencer marketing! While Meta’s Ads Library already provided insights into your competitors’ ongoing campaigns, this new tool adds all the ins and outs on their sponsored collaborations with creators.

New Tool, New Opportunities.

The new feature can be found within the Ads Library and contains a real-time database of all paid partnership posts running through Meta. Utilize various filters such as platforms, dates, or your most inspiring creator and leverage this data to your advantage. This tool is part of the recent Digital Services Act that came into effect on August 25th, which also means that the database is brand new, collecting data since mid-August.

Will this be your newest muse?

This new insight into influencer collaborations opens up numerous possibilities. Use is as a wellspring of inspiration, affirm your strategic choices, or even use it as a valuable reference.

Marketers can now observe their competitors’ decisions and actions, such as their level of engagement with creators, content investments and the appearance of such posts. Furthermore, it presents an excellent opportunity to find the perfect match in terms of creators and spot the latest trends. It offers creators and talent managers great opportunities in possible collaborations and strengthening your pitch to brands.

This essential marketing resource will enrich your knowledge of influencer collaborations and take your future approach to the next level. Dive into Meta’s Ad Library yourself, search for branded content and explore the world of social campaigns to discover the many benefits.

Creative social agency Dorst & Lesser spots the latest trends on social weekly, so you know what’s going on.