"LinkedIn made me buy it"???

More and more online events are being hosted and more videos are being uploaded on LinkedIn, but both are generally hard to discover unless you follow the right people and profiles. Although LinkedIn is slight late to the party, they’re now also testing a (🥁) : short-form video feed in the app.

Business only : too boring?

It seems like LinkedIn is focusing on becoming more entertaining. Not only is the platform testing with the short form video feed, but they plan to add gaming to its platform. Clearly, they want to increase user engagement. Whether this is entirely in line with the platform? For us to evaluate once it’s live.

New advertising opportunities

As the next generation ages and enters the business world, the way we communicate will evolve to what they understand best. In that regard, joining the video trend will be inevitable. Video increases engagement and keeps users on the platform longer. Now it is only a matter of time before we all have the new LinkedIn video tab. This, of course, opens up new advertising opportunities and considerations for LinkedIn content. Keep a close eye on it and don’t be late to the party!