Let your alter ego shine on Instagrams Flipside

Do you have a second private Instagram account only for your inner circle? If so, you probably won’t need it anytime soon. Not because there is a new trend going on, but precisely because we are going to embrace that privacy even more. Instagram is creating: the Flipside. A separate dimension that only your selected friends can access.

Long live private accounts

Instagram previously launched the option to share a story only with close friends, but truly private IG users (especially the younger generation and celebs) have had it for years: an extra closed Instagram account with photos that only their closest friends have access to. IG is now joining this trend, coming up with the new feature Flipside. Think of it as a second timeline with separate name, bio and profile picture. By implementing this as a stand-alone feature, Meta hopes to keep users on the app even longer. Get the first sneak peek here.

Bring your alter ego to life

Dig even deeper into your niche as a brand and make your Flipside your true alter ego. Show what lies behind your beautiful feed and connect even better with your community. For instance, create an environment for the most dedicated fans with special offers and discounts, make your brand even more exclusive or use it as a special campaign with mysterious Easter eggs. 😉

We cannot wait, but it remains to be seen whether the feature will actually be rolled out. Currently, they are still in the testing phase and are waiting for these results to make a decision. Suppose this feature becomes available, how would you like to expand your brand page with it?