It's all about that share button

What makes Instagram content successful, and how can you make the algorithm work in your favor? Adam Mosseri emphasizes the importance of prioritizing “shareable content” in his latest Reels. Do you still want to crack the code on Instagram in 2024? Then keep on reading.

What is shareable content?

It’s all about that share button. The more often your content is shared, the better the algorithm recognizes your post as high-quality and valuable content. But how do you make content shareable? The answer is simple : would you forward that particular video to a friend or colleague? No. That’s most likely what the algorithm sees as well. Shareable content mainly has to do with entertainment. If you want to boost the number of shares, inspiring, interesting and especially humorous content is key. Don’t waste time simply capitalizing on a trend, but see how you can make it relevant and original for your own target audience. Copy paste for quick results is not the way to go.

Leave the comfort zone.

That humorous content is key and also aligns with Meta’s broader focus shift to positive user experiences. A good example of this is HEMA, for example. Many companies do not yet dare to show their humorous side, which means your social media channel will not get off the ground. Dare to accept the challenge and post what you would share yourself.