Instagram strives for transparency.

The time of guessing is over: Master the Instagram Algorithm like a Pro!

Finally! Instagram provides more clarity on how to make the algorithm work in your favor. In the past, this task often appeared extremely challenging, primarily due to the abundance of myths and constantly circulating information. But have we finally found the ultimate hack? Perhaps! Adam Moseri, Instagram’s CEO posted a Reels video with the latest updates. Let’s take a look at the key takeaways.

Scrolling & Clicking

Firstly, Moseri emphasizes the importance of the duration for which individuals engage in scrolling through and clicking on content. This applies not only to videos but also to photos. Instagram takes into account user engagement with content to determine which posts are displayed higher in the feed or in ‘Explore.’

Shadowbanning

Another important aspect that Moseri mentioned is the phenomenon of ‘shadowbanning.’ Many users complain that their content does not reach the expected reach or is not seen by others at all. For this reason, Instagram has introduced features like Account Status, which allows users to understand why their content may not qualify to be recommended. The goal is to give users control over the visibility of their content through information and options.

Experiment!

Whether you’re a social media agency, creator, or a brand, getting closer to the truth of the algorithm is relevant for everyone. So, don’t worry. We at Dorst & Lesser are here to give you a nudge in the right direction. We recommend going through and understanding the different sections of Mosseri’s blog. Keep experimenting and analyzing insights. 🔥