Hype up your Instagram Stories with public comments

More interaction, more visibility!

Posting public comments on someone else’s Story? Instagram Hype comments make it possible! This new feature allows you to leave a comment on a Story, which is then visible to other users.

Bring your story to life with Instagram Hype comments
But what’s new exactly? Unlike regular Stories, where comments are sent to the creator’s DMs, these comments are added publicly. This new feature introduces additional interactivity by providing a way for you to observe others’ reactions and, as a user, respond to them. If you prefer not to use Instagram Hype comments in your Story, you can easily turn off this feature.

Meta’s strategic shift

Earlier, the platform introduced features such as collaborative carousel posts and sharing post comments in Stories. These new features indicate that Meta is undergoing a strategic shift to enhance engagement and interaction among users, fostering more connections on the platform.

Meta faces the challenge of motivating users to share content since interaction is dependent on the presence of content. Although there is increased engagement on Facebook and Instagram in 2023, there is a decrease in content posting. It is essential for Meta to address this issue and maintain the attractiveness of their platforms, positioning themselves as a central hub for interesting and connecting content.

It’s interesting to see how Meta continues to adapt to changing user behavior and consistently optimize. Multiple experiments are not ruled out, so we are curious about the next new feature!