From hard-hitting bars to dancing on the bar: Dutch rap songs with a folk music twist.

In the world of social media, the wildest trends emerge, only to disappear just as quickly. The latest craze? Dutch rap songs transformed into true sing-alongs with a folk music twist. Think of the famous Drank & Drugs by Lil Kleine and Ronnie Flex, but with a cheerful organ added. (Check out the trend here.) From hard-hitting bars to a conga line on the bar – the internet can’t get enough.

Why is this trend such a hit?

This trend has taken off because it taps into our preference for contrast and surprise. The unexpected combination of hard, sometimes unintelligible and gritty rap lyrics with cheerful folk music creates a humorous effect that sticks with you. Additionally, nostalgia plays a big part: many people grew up with both Dutch rap and party music, making the mix feel both familiar and fresh. These videos encourage sing-alongs, laughter, and reactions, the perfect ingredients for viral content on TikTok and Instagram.

How to hit the right note:

From this trend, we can take away three key lessons: contrasts work, as unexpected combinations make videos more shareable. Nostalgia scores, as familiar elements increase engagement. And trends offer opportunities, by quickly jumping on trends, your brand stays relevant. Who knows, you might even start the next viral trend yourself!