Do you need some rest? #reststop

Is your second name doom scroller since you never have enough of scrolling and swiping? Do you know the feeling of looking up from your phone after ‘accidentally’ watching socials for over an hour?

Take a break! We should all take a break sometimes.

Doom-scrollers can take a digital rest point, the feeling of being offline while being online. A phenomenon that is getting more popular on Instagram, Tiktok, and Twitter. From ‘busy’ content with moving visuals and a lot of noise, with most of the time a call to action to… a beautiful calming landscape, the ocean, or a viewpoint on a magical destination. No people, no movements but a peaceful and calm rippling water as background music. This digital resting point is a short charging station in between hectic content.

It shows that viewers require ‘calming’ content. This makes #reststop on Tiktok have more than 40.1M views. Because of taglines like ‘Congratulations! You’ve reached a digital rest point’. It is stimulating to stay online.

This type of content makes businesses think because is a call to action for enlarging the engagement always necessary? Or are followers in need of content where they can be passively online?