Building strong communities with Instagram ‘carousel posts’

Instagram is testing a new feature that will let your friends add to your posts. A creative mix to encourage more collaborations and provide an interesting experience for users.

As the creator and owner of the carousel post, you have full control. Before the added posts become visible to other users, they must receive your approval, so you can retain control over your own post. This new feature provides an opportunity for brands and creators to collaborate, but it also offers a chance to build a strong community. By combining forces, brands and creators can create even more authentic and recognizable content. Everyone can ‘join’ your post and that’s super exciting for the community!

It’s interesting to see how Instagram keeps testing new features. Overall, this new feature for collaborative Instagram feed posts is a nice addition that will increase user engagement on the platform. We are curious about how Instagram will promote this new engagement option, through the algorithm because, in recent months, we’ve mainly observed that the reach of Reels was much higher than the reach of feed posts or stories.

Once this feature officially rolls out, more users will likely experiment with it, which is leading to even more inspiring content on Instagram. We can’t wait to see how it unfolds!