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Bring your words to life with ByteDance's new AI tool.

13 August 2024 - Annette Aniba

TikTok creators will soon be able to use a new feature that takes their creativity to the next level. ByteDance, the company behind TikTok, has launched a new app in China called ‘Jimeng AI.’ With this new app, users can easily create short videos by simply entering text. The AI does the rest.

Jimeng-what?

Jimeng AI transforms your text into a flashy 5-second video. Short but powerful and absolutely stunning! In addition to videos, you can also create static images. The AI brings characters and scenes into life in a surprising way and is giving your words an entirely new dimension. Currently, the videos are still short, but it’s expected that Jimeng AI will be able to create longer videos in the future, potentially even animating entire storylines.

What does this mean for TikTok?

ByteDance has already integrated various AI features into the platform, such as chatbots, search functions, music creation, and profile photo tools. It’s therefore likely that the text-to-video technology of Jimeng AI will also make its way to TikTok, potentially leading to new, creative trends.

Can you Imagine that TikTok users will soon be able to create their own AI-animated videos in response to popular music or trends within the app? Users could create distinctive, personalized videos that exceed the limits of what is currently achievable. This brings up the question: will we still be able to discern what is real from what is not?

Jimeng AI is currently only in China and still under development, but ByteDance is definitely keeping ahead of the curve in social media AI. Whether it’s for quick, snappy videos or innovative storytelling, this tool is ready to make a mark on TikTok and beyond.

Written by
Annette Aniba
Annette Aniba
Head of account