AI & Reddit: A Match Made in Data

AI is hot, and almost everyone is using ChatGPT or another tool for answers. But where do the answers you get actually come from? A study by Semrush shows that Reddit has the upper hand. While AI also draws answers from Wikipedia and YouTube, Reddit turns out to be the largest source of real community feedback, significantly improving the quality of responses.

Why AI depends on Reddit

This isn’t surprising. Reddit thrives on community-generated content: real people type comments and engage in conversations with others. The platform also has a ranking system, making it easy to gauge the reliability of a comment. This increases the value of responses, allowing AI to quickly find the most valuable and relevant insights.

According to the study, Reddit contributes over 40% to the answers of AI systems (for navigational queries) like ChatGPT and Perplexity. This shows that Reddit has a large, actively used data pool. In an age where algorithms are getting smarter, Reddit remains a source of ‘real human’ insights, something AI cannot yet fully replicate. In the future, Reddit could play an even bigger role in the AI landscape, influencing how AI learns and responds to human conversations.

How Reddit Pro Trends can work for you

It’s not just AI that benefits from Reddit, brands can too. Many people turn to Reddit during their research phase because they want real feedback with a human touch. In fact, 42% of Reddit users trust the feedback shared on the platform.

With Reddit Pro Trends, you can track when your brand is mentioned, follow conversations around your selected keywords, and see which posts and comments have the most impact. This way, you’ll never miss what’s happening in your community and can perfectly tailor your content and campaigns to what truly matters to your audience.