During your test, the different versions are shown to a test group of followers and potential followers. The results achieved so far on the winning post will remain after publishing on the timeline. The content is not tested using Facebook's algorithm, but rather with what your fans respond best to. To determine the winner, you choose beforehand which metric your content should score best. You can choose from comments, shares, 1-minute videos views, reactions, people reached and clicks. During the test you can view the results and also see who is winning.
Not completely satisfied with the leading post? Stay in control by choosing a different winner before ending the test. You will be going against the preferences of your audience, so make sure that every version is social proof and ready to go live. If the winning post is live, you can choose to give it an extra boost in the ads manager. So, ready to start testing?