Celebrate spring with Lidl (on social)!


Dominique Point

28 Apr 2021

From filter to live show: this spring we made sure that the dutch followers of Lidl did not have to be bored. Though restricted in options by covid-regulations that keep us mainly at home, the supermarket inspires you with lots of fun things to do. Challenge your friends with the AR filter, transform your Easter egg into a true piece of art or get into the kitchen with your little ones to start baking. Dorst & Lesser and Lidl celebrate spring together!

The created social media content is for all ages. Liz’s baking recipes in the IGTV series ‘Gebakkelijk’ are suited for even the youngest of bakers. They are a real joy to watch with the bubbly character of Liz and easy to follow steps. With these videos you can easily turn yourself into a true kitchen prince(ss)!

Others could funnel their creativity and discover their Bob Ross-skills during the ‘Schildereitje’ live shows on Facebook. In the run up to Easter there were three Sundays where instructor Riek guided viewers step by step to transform their Kipster-egg into a true Bob Ross masterpiece. And trust us, you want this!

The last piece of the spring themed campaign will leave you with butterflies in your stomach, literally! Butterflies flew by in the Instagram feed, were spotted in the butterfly garden and fluttered around in the tv commercials. We gave tips to butterfly-proof your garden and with the most delicious baking recipes shown in Reels, you can metamorph a colorful bake in a flash.

According to marketing platform Adformatie, the joyful social content for the supermarket is miles ahead compared to its competitors. And that, we celebrate together!